The holiday season rendition of the "It’s What’s on the Inside" campaign was created with a specific aim in mind. It envisaged a luxurious holiday gathering adorned with a refined table setting, inviting consumers to envision the iconic VOSS bottle seamlessly blending into the elegant décor.
In my role as the lead designer, my task was to conceptualize and develop a design that upholds the essence of the campaign while incorporating imagery of a captivating table arrangement. Additionally, I was tasked with extending this design across various channels.
