VOSS partners up with Dwayne Johnson in a multimedia campaign that speaks to the consumer who truly believes in themselves and in the daily rewards for their journey. The goal of this campaign was to create uncomplicated, but sophisticated visual imagery that helps to reestablish VOSS as a premium, yet approachable, brand.
In the role of lead designer, my responsibility encompassed creating the campaign's overall aesthetic, designing logo-tagline combinations, establishing brand standards, and compiling comprehensive brand guidelines. Additionally, executing for multi-channel advertising across digital, print, in-store, and nationwide out-of-home platforms.
